Bushra Furgeen
Bushra Furgeen
Learner
(1)
32
Location
Toronto, Ontario, Canada
Portals

Skills

Branding 1 Design tool 1 Figma (design software) 1 Software design 1 Usability testing 1 User experience (ux) 1 User feedback 1 User interface prototyping 1 User interface testing 1 Webflow 1

Socials

Achievements

Latest feedback

Recent projects

Evstry
Evstry
Markham, Ontario, Canada

Website Development for Digital Cash Gift Registry Company - February/March 2025

Evstry is looking to redesign our current website (https://www.evstry.com/) for 2025 with a brand new company vision, mission and branding. This will involve: Conducting background research on existing website for Evstry and conducting market research on competitors. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students know how to use Figma and Webflow. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly. Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools. Translating the design from Figma to Webflow and deploying the website.

Matches 1
Category Competitive analysis + 4
Open
LaunchPath Inc.
LaunchPath Inc.
Toronto, Ontario, Canada

AI-Driven Personalized Medication Dosage Web App

Aptamer Therapeutics is a biotech startup innovating in smart drug delivery through AI and biosensor integration. While their flagship product utilizes microneedle-based systems, this project focuses exclusively on developing a supporting AI system for dose prediction that can be integrated with various delivery mechanisms in the future. Aptamer Therapeutics is developing a web-based AI application to calculate optimal drug dosages based on individual patient characteristics, including sex, weight, and age. This project will involve building a prototype that can interpret input values and suggest safe and effective medication dosage ranges in real-time.

Matches 1
Category Artificial intelligence + 4
Open

Work experience

UX Co-Faciltator
Ted Rogers School of Management - Business Career Hub
Toronto, Ontario, Canada
April 2023 - February 2025

- Led 15+ interactive workshops on UX design principles, guiding 500+ students apply design thinking frameworks to solve complex business challenges
- Conducted user research through surveys and synthesized findings into actionable strategies that improved course satisfaction metrics by 24.3%
- Prototyped onboarding improvements by creating user personas and journey maps using affinity mapping insights, iterating on prototypes through usability testing to refine interaction flows

Digital Communications Assistant
Magnet
Toronto, Ontario, Canada
April 2023 - September 2023

- Redesigned website UI using Figma and Adobe XD to implement WCAG-compliant, mobile-first layouts, collaborating with a developer to create designs, resulting in a 29% increase in engagement over 6+ months
- Conducted A/B testing on landing pages, analyzed performance data metrics to optimize user interaction, and implemented design optimizations to enhance the overall experience
- Aligned branding with responsive design and company design systems for cross-device consistency

Web Designer
Information Technology Management Students' Association (ITMSA)
Toronto, Ontario, Canada
March 2022 - April 2025

- Identified mobile usability issues through user testing and optimized the website, driving a 20% increase in mobile user engagement and enhancing cross-device user experience
- Utilized web design best practices, including responsive design and accessibility standards, ensuring the website was accessible to all users and aligned with the brand’s visual goals