Innovative Marketing Strategies for Digital Business Growth

We are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages.  To accomplish this, you could focus on providing: A complete analysis of our current offerings, our target market, and the positioning of our brand( i.e. insight into how we should communicate our brand or services) . How does COVID-19 change our target market and our marketing strategies Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc. Executing further market research to develop a comprehensive report of our target market (who, and where). Solicit feedback on consumer preferences when considering digital business solutions and what they would sustain for a pricing model Develop creative tactics that reach the target market for a digital solution that facilitate sales growth We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc. We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market. 

Data Reporting and Visuals for Software

Our product inventory, production and sales tracking software, bioLinks, is the area of our business that students would focus on. The goal will be to devise and implement one or multiple data visualization and reporting tools that help our current and prospective clients create more value and run their business more efficiently. Example reports/visuals that our clients are currently interested in are: A report that helps clients understand the margin of their products- this report would help clients understand what products are more profitable and help them address pricing. Seasonal sale trends- how do the sales of different products vary over the year. This could allow comparisons between the client's Sales Reps ore between sales in the Current Year vs a Previous Year An overview of partially filled orders to understand what products they were short on for each order- For example a client could have received an online order from a customer for 10 different products but they only have 9 of these products in inventory. Our client would like to be able to view these partially filled orders to better understand what is missing in them so that when that product is in inventory they can complete the order. This could reveal short comings where our client could understand that consistently they are short on a product. Inventory levels over the past 6 months for their different products- Note the average client would sell 100 different products, but the range could be from 10 - 1000+ products per client Inventory/sales projections- as clients use bioLinks more and more this data visualization system could understand their past sales and inventories to make projection reports on what their sales and inventories could be for each product. In general, the data visualization system/tool would be customizable by the client. For example, a client could use the tool to see their total sales projections for the next 6 months today but could change this to just for the next 3 months.

Data Analytics for Software Launch

Our organization is interested in analyzing animal data that has been collected in our bioTrack software for over 20 years. We would like you to analyze our historical records to identify key trends in the data that can be used towards growing our companies sales reach, in marketing material and for any software improvements. This project may include, but is not limited to: Key trends of the number of different data-point kept over time. - For example: From 1999 to 2005 the number of birth weight records kept increased at 2% per year. Overall trends in improvements of individual data points (by individual user and overall). - For example (overall): The number of death events has decreased by 5% per user per year. How long from when a producer starts to use the program until there are statistically significant improvements in certain data points (i.e. how long does it take to make a change in their herd). - For example: In 3 years users(s) were able to produce animals that reach market weights 2 months earlier on average than when they started using AgSights' program. Correlations between multiple variables. - For example: Users that vaccinate animals prior to a weaning event reduced post-weaning treatments by 15% The final project deliverable is a report including highly detailed research, analysis, and actionable recommendations. Final deliverables from this course will be used to assist our sales and marketing teams to improve our sales approach and to generate new marketing material composed of strong analytics that will support the need for livestock record keeping to our client prospects.

Creative Strategies to Market web-based Agricultural Solutions.

Our organization is interested in investigating new marketing solutions to implement that are budget-friendly and realistic to improve our reach to potential clients to grow sales. This project may include, but is not limited to: Investigate AgSights current marketing strategy & areas of improvement Identify & determine marketing channels for various customer segments (i.e. age demographics, industries) Identify key communication strategy & marketing material to capture client interest for web-based solutions Strategies to grow awareness and following of our not-for-profit and its solutions. The final project deliverable is a report including highly detailed research, analysis, and actionable marketing recommendations. Final deliverables from this course will be used to assist our sales and marketing teams to improve our sales approach and to generate new marketing material & strategy to draw our client prospects interest and grow sales.