Market Research and Strategy for Online Proctoring Start-Up

Our organization is able to offer a virtual project opportunity for several teams. The primary focus for the student teams will be: To produce content for the updated Business plan that includes Branding and Market Research. Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Our goal at the end of this experience is: Business Plan Project The goal is to complete an updated business plan that includes: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Hubspot, Google Drive, Microsoft Office. Content development, including social posts, blog posts, LinkedIn page design/copy, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Zoom, email, and phone. Primary contact : Porter Searcy COO Secondary contact: Rachel Caldwell CEO, Andrew Caldwell CRO