Evidence-Based Drug Information Project

The main goal for the project is to provide evidence-based information to drug users in a readable format, offering scientific facts to help them understand the current landscape of adulterants and how they can implement harm reduction and health promotion to their lives. This will involve several different steps for the learners, including: - Researching and compiling scientific facts and evidence-based information on adulterants and their effects. - Creating a readable format for the public to understand the information. - Developing strategies for implementing harm reduction and health promotion based on the gathered information. - Collaborating with experts and frontline workers to ensure the accuracy and relevance of the information.

Pathoscan Operations Management

The goal of this project is to help Pathoscan execute its goal of democratizing diagnostics. There are two options depending on the learner's skillset. Option #1: PathoScan Technologies Inc. aims to increase the sales of its Pathobox units and assay kits. The project involves developing a comprehensive marketing strategy that targets potential customers in the agricultural and veterinary medicine sectors. In this project, you will learn about what the Pathobox is, how it can help potential customers, and then sell the Pathobox to the customer. Learners will be compensated on a generous per sale basis. Learners are welcome to work as a team or individually. - Analyze current market trends and customer needs. - Identify key customer segments for Pathobox units and assay kits. - Develop innovative marketing tactics to enhance product visibility. - Deliver on the proposed marketing plan. This is a great opportunity for any business student in finance, sales, or marketing. Option #2: Pathoscan Pathobox product market-fit review. The Pathobox is the flagship product of Pathoscan that allows producers to diagnose diseases in their crops at the point of collection. The goal of this project is to identify product market fit (PMF) for the Pathobox. To facilitate this students will be provided with training on the Pathobox as though they were a customer. They will then review the training materials, speak with clients, and write a report detailing the shortcomings of our current marketing strategy.

LinkedIn Content Calendar Development for LIVD

LIVD seeks to enhance its brand presence and engage with HR leaders of small to medium-sized companies through a strategic LinkedIn content calendar. The project aims to develop a 3-month content plan that includes 20-30 posts designed to increase brand awareness and foster connections with HR professionals interested in cultivating exceptional work cultures. Learners will apply their knowledge of digital marketing and social media strategies to craft compelling copy, select relevant hashtags, and design engaging images. This project provides an opportunity for students to translate classroom theories into practical skills, focusing on content creation and audience engagement. The ultimate goal is to create a cohesive and effective content calendar that aligns with LIVD's brand values and objectives.