SimplyFloss Market Expansion Analysis

Students will analyze market opportunities for SimplyFloss, a product by Clear Water Dental Products Inc., by conducting in-depth research on competitive landscapes and customer insights. The project will involve answering the key research questions: What channels and platforms do parents and caregivers most frequently use to discover and purchase children’s oral care products? What messaging and product features resonate most with parents when choosing floss products for their kids? At what age do children typically begin flossing, and how can Simplyfloss tailor marketing to target that age range effectively? What marketing tactics have successfully driven adoption of children’s oral care products in comparable brands or categories? How do customer segments differ in their awareness and attitudes toward flossing for kids, and which segments offer the greatest growth potential? What barriers prevent parents from buying floss products for children, and how can marketing campaigns address those challenges? Students will apply classroom knowledge in market research methodologies, branding strategies, and business strategy formulation. The goal is to equip students with practical skills while offering SimplyFloss valuable insights to inform its growth strategy.

SimplyBrush Market Launch Strategy

SimplyDental Products Inc., is preparing to launch SimplyBrush, a premium toothbrush with ultra-gentle TPU bristles and a replaceable-head design. The challenge lies in positioning this innovative product in a market saturated with big-name brands and electric toothbrushes. The project aims to define a compelling market position for SimplyBrush, identify whitespace opportunities, and develop a launch strategy that captures attention both online and offline. The target audience includes health-conscious women aged 24-45 who are eco-aware and prefer simple dental tools. The goal is to differentiate SimplyBrush from competitors and create a memorable brand presence.

Competitive Analysis and Market Strategy Enhancement for SimplyFloss

SimplyFloss, a brand under Clear Water Dental Products Inc., seeks to strengthen its position in the dental care market by understanding its competitive landscape and identifying new opportunities for growth. The project involves conducting a thorough analysis of SimplyFloss's competitors to uncover strengths, weaknesses, and market trends. Additionally, the project aims to identify potential market gaps and opportunities that SimplyFloss can capitalize on. By engaging in user testing, the project will gather valuable insights into customer preferences and pain points, which will inform product development and marketing strategies. This project provides learners with the chance to apply their knowledge of market analysis, consumer behavior, and strategic planning in a real-world context.

Accelerating Floss Product Growth Across North America

Problem Statement: Simplyfloss aims to accelerate growth of its floss product line across Canada and the U.S., building on the established success of its toothbrush products. The company seeks to identify effective strategies to engage key segments, particularly children and their caregivers, through targeted messaging and outreach. Additionally, Simplyfloss wants to optimize distribution and shipping methods, including exploring alternatives such as drop shipping and regional fulfillment, to improve product availability, reduce costs, and enhance delivery efficiency. Leveraging five years of sales and operational data, Simplyfloss is focused on actionable solutions that can be implemented within the next 12 months.