Social Media Content Producer Summer Fall 2022

Number of students required to work in team: ( 1 team of 3 students ) This project could appeal to students in digital marketing programs or media production. Get Glasses Online is a new e-commerce retailer specializing in affordable prescription glasses and sunglasses. Our goal is to be a national leader in eyewear e-commerce. We would like students to help us with creating entertaining and engaging shareable video and static content on TikTok, IG, YouTube and Facebook. The main tasks for this project will be: Create video content for social media platforms (mainly IG) Create static posts for all social media platforms (mainly IG) Working closely with SEO and content specialist/marketing team Our ideal team will have great creative acumen and skilled in storytelling and production with an appetite for experimentation. In addition, the ideal team will have a ‘creator’ mindset, and keep up-to-date on social media content trends and will most importantly be idea-driven.

International Expansion Plan

We want students to develop an international expansion plan, explore new market opportunities for Get Glasses Online, perform market research for new foreign market opportunities, and compare logistics and distribution options for new market entry. The project can include but is not limited to: Target market screening Identifying which international market to enter (including a market entry strategy) Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies). Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations) Identifying potential international partners for international expansion, and providing a brief strategic overview

Marketing Strategy

We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What channels should we utilize? What budget is appropriate for advertising? What messaging should we use? We would like students to perform: Competitive analysis Segmentation and targeting analysis Positioning strategy Marketing strategy Marketing Communication Plans, including digital marketing Implementation plan including scheduling, budget breakdown and metrics

Start Up & Small Business Consulting

We want students to perform analysis and to deliver insights and recommendations to provide value to our organization in addressing current challenges. Areas of focus : Creation of a complete business plan for product or service. Development of a new market entry strategy. Development of a social media campaign and assistance with content creation. Design of a marketing plan. Performance of a detailed competitive analysis. Development of product/service costing models. Identification of business models and new opportunities.