Facility Front Inc. Website Development and Digital Marketing Project

The main objective of this project is to design and launch a professional website that enhances our company’s digital footprint and competitive positioning. Students will engage in tasks including: Market Research and Analysis : Students will perform a competitive landscape analysis, researching similar companies and identifying design and functionality trends to incorporate. Website Design and Development : Students will utilize Shopify, Wix, or Squarespace to design an intuitive, visually appealing website. This includes creating layouts, selecting themes, and integrating brand elements. User Experience Testing : Conduct user testing sessions to gather feedback on the website’s usability, and make adjustments to improve user navigation and experience. Deliverables : A fully functional, live website on a chosen platform (Shopify, Wix, or Squarespace). A market analysis report summarizing competitor websites and design trends. User testing results with recommendations for final adjustments. This project offers students valuable, real-world experience in digital marketing, web design, and analytical skills crucial for professional development.

Facility Front Branding Initiative

The main objective of this project is to develop a strong and cohesive brand identity for our company. Students will engage in tasks such as researching best practices in branding, creating branding guidelines, and designing a logo along with branded marketing assets. The final deliverables will include a brand book, a set of logo variations, and sample branded materials to ensure consistency across digital and print platforms.