Market Research and Strategy for Online Proctoring Start-Up

Our organization is able to offer a virtual project opportunity for several teams. The primary focus for the student teams will be: To produce content for the updated Business plan that includes Branding and Market Research. Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Our goal at the end of this experience is: Business Plan Project The goal is to complete an updated business plan that includes: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Hubspot, Google Drive, Microsoft Office. Content development, including social posts, blog posts, LinkedIn page design/copy, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Zoom, email, and phone. Primary contact : Porter Searcy COO Secondary contact: Rachel Caldwell CEO, Andrew Caldwell CRO

Pitch Deck for Tech Startup

Positions available: 4 (2 teams of 2) The Challenge: Invigulus is looking for a talented team of students to create a pitch deck to use to gain investors for the company. The skills needed to complete this project include analytical, research, and communication. The pitch deck will be used to secure funding for Invigulus - it is important that the deliverable be professional, concise, and accurate. A pitch deck outline, as well as weekly meetings and email to connect, will be available to you. The Opportunity: This is a great opportunity for students that want to have a career in any aspect of business. A pitch deck covers marketing, finance, overall strategy, and go-to-market (GTM) strategy. This pitch deck will be used to pitch REAL investors for REAL money. We welcome students with a passion and drive for entrepreneurship or any of the disciplines mentioned above. The Deliverable: A completed PowerPoint or Google Slides deck that includes all elements from the provided Outline.