UI/UX Redesign for Financial Literacy Game

This project combines user-centered design and marketing strategy to improve the interface of the MentaMorph financial literacy game – specifically focused on business clientele. Learners will focus on two key deliverables: (1) improving the usability and design of the game’s interface using Figma and (2) adding commercial/business specific skins to the existing financial wellness courses.

School Outreach Marketing Plan for MentaMorph

MentaMorph, a company specializing in financial education games, aims to expand its reach into the educational sector by developing a targeted marketing plan for schools. The project involves understanding the unique needs and challenges of schools in adopting educational games, identifying key decision-makers, and crafting a compelling value proposition. There are newly 26 states that require a credit in financial education for high school graduation. The goal is to create a strategic marketing plan that effectively communicates the unique benefits of MentaMorph's game-based learning to educators and school administrators. The project will require research into current educational trends, competitor analysis, and the development of marketing strategies that align with school curricula and educational goals. By focusing on schools, MentaMorph seeks to enhance financial literacy among students and establish long-term partnerships with educational institutions.

Marketing for MentaMorph Educators Program for Game-based Learning

MentaMorph is seeking to enhance its outreach and engagement with educators by promoting its innovative Educators Program for Game-based and Active Learning. The project aims to develop a comprehensive marketing strategy that targets teachers interested in integrating interactive learning methods into their curriculum. The goal is to increase awareness and adoption of the MentaMorph Money Educators Program and the MentaMorph Money Game among educational professionals. Learners will analyze current marketing trends, identify key target demographics, and propose effective marketing channels. The project will also involve creating engaging content that highlights the benefits of the game in fostering active learning environments. By the end of the project, learners will have crafted a strategic marketing plan that aligns with MentaMorph's objectives and resonates with the teaching community.

Social Media Strategy for Financial Education Game B2C Market

MentaMorph, a company specializing in financial education games, seeks to enhance its social media presence to effectively reach B2C audiences. The goal is to develop a comprehensive social media strategy that aligns with the company's mission and engages potential users. The project involves analyzing current social media trends, identifying target audience preferences, and crafting tailored content that resonates with users. Learners will apply their knowledge of digital marketing and social media analytics to create a strategy that increases brand awareness and user engagement. The project will focus on platforms like Instagram, Facebook, and Twitter, ensuring the strategy is cohesive and impactful across all channels. By the end of the project, the team will have a clear plan to boost MentaMorph's online presence and attract more users to their financial education games. - Analyze current social media trends and target audience preferences. - Develop a content calendar with engaging posts tailored to B2C audiences. - Create a strategy to increase brand awareness and user engagement. - Ensure the strategy is cohesive across Instagram, Facebook, and Twitter.